Sell Like a Girl, Or What a 12-year-old Can Teach You About Sales

Yup, it's Girl Scout Cookie time in our part with the planet. <And> yes, my English teacher DID tell me in no way to begin a sentence with the word Yup.] For all those of you who're unfamiliar with the sights, tastes, and general expertise of helping your daughters sell Thin Mints, Samoas, and Do-Si-Do's, you're missing a fundamental and wide-ranging education concerning the dynamics of sales, promoting, and salespeople.

Here are some points Ive garnered while assisting my daughter, Rebecca, age 11, and Troop 3129, make their sales numbers. These pointers are hard-earned, field-tested, and as applicable to you as well as your organization as they're to Rebecca and hers.

1. It's who you realize. It's true: the cookie enterprise is a connection enterprise. Our next-door neighbor purchased 9 boxes Bam! Neighbors on the other side, 2 boxes, then 3, then far more. Why? Due to the fact Rebecca had a thing to sell. What's your personal brand performing as of late? In case you switched items, services, or businesses, would people acquire from you Just because IT's YOU?

2. It's not about the product. It's time to obtain the lawyers upset. Prepared? Girl Scout Cookies, for probably the most component, taste terrible <Thin>Mints are the one particular exception, in my humble opinion]. And they've sufficient fat, calories, and cholesterol in them to energy a small Japanese alternative fuel vehicle. You would like good cookies? Buy Oreos, Mallomars, Ginger Snaps, Nutter Butters, Grasshoppers, Deluxe Grahams, Fudge Sticks, etc. and so on. Yet Girl Scout Cookies sell like crazy, year following year, donating millions towards the bottom line of Girl Scouts in the USA.

3. It's not about cost. Girl Scout Cookies cost $3 a box. The smallest box, by weight, is 7 oz. along with the largest is ten oz. Most retail cookies come packaged in a 'small size of around 12 oz. and expense about $2.49. Girl Scout Cookies even give premium brands, such as Pepperidge Farm, a run for their funds in relation to high price. Did I mention among our neighbors bought 9 boxes at a clip?

4. It's not about need to have. Face it, nobody Needs Girl Scout Cookies. Actually, when the girls were out doing a Cookie Shop at a regional hardware store (regional merchants, malls, and grocery shops allow Girl Scouts to set up a table for sales on their premises to support the trigger), the number a single objection we heard was I currently have some Girl Scout Cookies at residence more than I want! So, why did they acquire? Because they had a connection with their salesperson that was far more crucial than their want, want, or use for the actual product. Hey, did you know that Girl Scout Cookies make fantastic gifts, freeze actually well, and are only sold for a short time each year? Are you able to discover from this and apply the lesson to your sales message?

5. It's not about competition; it's all about contacts and referrals. So who's promoting to all those customers who have Girl Scout Cookies at property far more than they need to have? Naturally, it's their Girl Scout. What would be the probabilities of Rebecca promoting a box of cookies to an individual whose daughter can also be selling exactly the same cookies for exactly the same price? You got it: much less than zero. Is Rebecca going to bang her head against the wall <a href=www.footlockershop.com>Air Max 95</a> bemoaning those lost sales? Needless to say not. She's going to tap into her network of networks neighbors, cousins, little ones and parents at the Y where she plays basketball, my former colleagues at my old job who've turn out to be good household pals (and Rebecca's consumers in prior years). Do you know how you can fill your pipeline when factors seem dry? Do you realize how to move your prospects along to becoming buyers, happy clients, after which customers-for-life not in the product or service you're promoting these days, <a href=www.footlockershop.com>Air Max 90</a> but of YOU and whatever worth proposition you could be supplying now and in the future?

6. When occasions are hard and issues appear quiet, that's the time to push harder than ever. Cookie sales end at a specific time each year. Right now, we're about two weeks away from the ending date, and you will find Girl Scout Cookies being sold everywhere you look. We'll most likely have 10-12 boxes left more than by the time the deadline comes. Are we depressed that we didnt meet our purpose? Are we failures as salespeople? Only if we quit when it's more than. Dont you see that as soon as every person else stops selling, stops advertising and marketing, and stops with all the Cookie Shop setups -- these cookies move up from a commodity to a useful asset? It's exactly the same issue in your company: when the market place is down, your competition has pulled their advertisements, it's hunker-down time, get back to fundamentals, and reduce, cut, reduce! Nevertheless, that's the worst time to cut you have everyone's focus! There's truly a lot much less noise around for your message to compete against. Push now, and you'll be heard!!!

What does this all mean to you as well as your company? It's straightforward -- now may be the time to obtain back inside the saddle and ride your sales and marketing and advertising activities harder than ever. Youve got the floor. Youve got far more relationships and more folks rooting for you personally than you recognize, and in the event you cut via the old excuses about your product, cost, competition, the economy, and all the rest of it, you'll see the sales breakthroughs that lie ahead. Why waste an additional minute?